You are currently browsing the Brandthroposophy: A Marketing, Social Media, and Research Blog weblog archives for October, 2009.
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- February 2, 2012: Personal Brands and the Next Thing in Social Media Marketing
- January 10, 2012: Netnography in Turkish
- January 10, 2012: The Return
- July 2, 2011: We Don't Need No Steenkin' Social Media Gurus
- June 29, 2011: Talking Netnography in Toronto
- May 23, 2011: The Shocking Truth About Business Schools
- January 13, 2011: Target is Coming to Town
- January 5, 2011: Social Media in 2011: A New Class
- December 12, 2010: Journal of Marketing Appointment Announcement
- December 7, 2010: JCR Gets a New Editor--Three New Editors, To Be Exact
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Archive for October 2009
Social Media Marketing Book Review: Watch This, Listen Up, Click Here
October 26, 2009 by Robert Kozinets.
Schulich MBA Student Ronald Ruslim reviewed the following book for our MKTG 6900 Social Media Marketing class: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Posted in Social Media, Social Media Marketing, Book Reviews, Conferences & Presentation, Marketing Research, Communities and Tribes, Word of Mouth Marketing, Marketing News & Insights | Print | No Comments »
Social Media Marketing Book Review: Godin’s “Tribes” and “While You Weren’t Watching”
October 26, 2009 by Robert Kozinets.
Schulich MBA Student Melissa Louis reviewed two short books for our Social Media Marketing class: Seth Godin’s Tribes: We Need You to Lead Us
and the Australian Mitchell Communication Group’s” While You Weren’t Watching.” They are together in this presentation.
Posted in Social Media Marketing, Book Reviews, Social Media, Economy and General Business Management, Word of Mouth Marketing, Conferences & Presentation, Communities and Tribes | Print | No Comments »
Social Media Marketing Book Reviews: Groundswell by Charlene Li and Josh Bernoff
October 7, 2009 by Robert Kozinets.
Here is the MKTG6900: Social Media Marketing review of the recent classic Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff. Reviewed by Schulich MBA student Vanessa Barretto.
Posted in Social Media Marketing, Book Reviews, Social Media, Conferences & Presentation, Communities and Tribes, Word of Mouth Marketing, Branding | Print | No Comments »