December 13, 2007 by Robert Kozinets.

Here’s another fake ad that cracks me up. Doing some catchup fun surfing today.

Truth be told, I find these ads a lot funnier and probably more wryly effective than the over-the-top, we-take-ourselves-so-seriously AdBusters Culture Jamming ads. Sorry Media Foundation, but that’s how I see it. Jam the Culture Jam.

And if you want to know why that’s the case, Jay Handelman and I wrote an article for The Journal of Consumer Research about heavy handed consumer activist techniques that you can download in its entirely right here ( Adversaries of Consumption). If you like it, request it (and other fine Kozinets products) from their website here. They apparently track such things.

Notice the address: Chicago, “ILL.” Is that a typo?

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December 13, 2007 by Robert Kozinets.

Have you seen this Immanuel Kant attack ad on YouTube? How to “market” philosophy. Not how to market philosophically.

The source of the humor is really about the manipulative way that we use marketing to market political candidates (and by extension all sorts of people, and services, and products). The heavy hand of the marketer just becomes so obvious when we replace political candidates with the Great Dead White Men of Philosophy. The use of weird visuals, unflattering twisting turning unnatural images (countered with happy plain images), sneering tone of voice (countered with simple plainspeaking tone), negative moody music (countered with upbeat melody), and simple wrong/right good/bad dichotomous statements is bang on. And funny. That’s well done satire.

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