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« Social Media Marketing Book Review: Citizen Marketers by McConnell and Huba | Netnography: Doing Ethnographic Research Online-Info, Free Book Chapters, and More »
Social Media Marketing Book Review: Conversational Capital
And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About
by
Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student Humaira Lasi.
Conversational Capital Book Review
View more presentations from York University-SSB.
And that is all for the Social Media Marketing Book Reviews. I hope that you got some useful information from them.
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