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Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)
Here is the MKTG 6900: Social Media Marketing review of Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
by former WOMMA Chief Andy Sernovitz. The review is by Schulich MBA student Ranjiv Dhuga.
Review of Word Of Mouth Marketing
View more presentations from York University-SSB.
One Response to “Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.)”
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October 15, 2009 at 10:36 am
Hey Robert - we’ve started a dialogue via LinkedIn but I wonder if you remember meeting me a few years ago at a social media conference (maybe the one with the Big Red Paperclip speaker?)? I was working at Vizible Corporation at the time and you had expressed interest/intrigue in my background, indicating we should keep in touch, which we did a little bit at first, but then it tapered off. Anyways, I’m now self-employed and trying to get up to speed on the social media space (Twitter, Blogging, Facebook) for myself as a business tool, and also for my clients so that I am well-versed in this area and can add value in this regard.