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Latest Postings
- February 2, 2012: Personal Brands and the Next Thing in Social Media Marketing
- January 10, 2012: Netnography in Turkish
- January 10, 2012: The Return
- July 2, 2011: We Don't Need No Steenkin' Social Media Gurus
- June 29, 2011: Talking Netnography in Toronto
- May 23, 2011: The Shocking Truth About Business Schools
- January 13, 2011: Target is Coming to Town
- January 5, 2011: Social Media in 2011: A New Class
- December 12, 2010: Journal of Marketing Appointment Announcement
- December 7, 2010: JCR Gets a New Editor--Three New Editors, To Be Exact
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« The End of Marketing | Social Media Marketing Book Reviews: Word of Mouth Marketing by Andy Sernovitz (1st Ed.) »
Social Media Marketing Book Reviews: Beyond Buzz by Lois Kelly
Here is the first batch of social media book reviews, shared via SlideShare. This is a review of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Review of Beyond Buzz
View more presentations from York University-SSB.
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